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We just passed Mothers day in North America, and this is a great moment to reflect on the role of women in the production of coffee worldwide. Using El Salvador as an example, statistics show that 99% of women involved in coffee production are mothers, and most of them are the economic pillars of their homes, since thousands of them are single moms.
In El Salvador there are approximately 20,000 coffee producers, 35% of them are women which means that around seven thousand of them own a farm or piece of land dedicated to coffee harvesting.
The story of Firebat begins with one of those apparently coincidental situations of everyday life.
Gustavo Castelar was a seasoned aviation industry executive with a strong passion for coffee that for 2014 had already been going on for over 10 years. His personal pursuit of high-quality coffees had him continually importing 5 lbs bags of green coffee for roasting and drinking at home, given the paradoxical difficulty of getting export quality coffees from his homeland,
According to the Specialty Coffee Association of America (SCAA), specialty coffees are defined as those qualified with more than 80 points according to their standards, although today it is argued that the minimum score to start talking about a specialty coffee is 85 points.
Additionally, there are labels like “rainforest”, “organic”, “fair treatment”; and events like the Cup of Excellence, and lots of information related to quality definition that ultimately seeks to set these coffees apart from generic coffees.